CeMAT 2020, 20 - 24 April
Trade visitor insights

5 facts about CeMAT visitors

Beginning in 2018, CeMAT will be held every two years at the Hannover fairgrounds in conjunction with HANNOVER MESSE, the world’s leading trade show for industrial technology. This will attract even more professional trade show visitors to Hannover – and increase potential advantages for exhibitors.


The proximity of CeMAT to HANNOVER MESSE creates synergy effects and a unique platform for Industrie 4.0 technologies and concepts. This is clearly reflected in the number of visitors.

In the future, who will make up professional trade show visitors at world’s leading trade show for intralogistics and supply chain management? How many decision-makers will attend and what is their intended capital expenditure? This information is crucial since professional visitors remain the most important variable for the success of a trade show.


Here are key facts about professional trade show visitors to CeMAT

There is a large concentration of decision-makers at CeMAT.
By consolidating CeMAT with HANNOVER MESSE more than 200,000 decision-makers from around the world are expected to attend in 2018. We are anticipating 80,000 new visitors from the processing trade alone.
Many board members, managing directors, and top-tier managers will be on site.
In 2016, 39% of professional visitors to CeMAT were members of upper management. In 2018, these visitors will be joined by the large number of decision-makers who attend HANNOVER MESSE: Around 44% hold management positions in their companies. 64% are involved in purchasing and procurement decisions.
Professional trade visitors are international.
In 2016, 31% of professional visitors to CeMAT came from 66 different countries. Of the 190,000 visitors to HANNOVER MESSE in 2016, 27% came from outside Germany, the majority from other EU countries and Asia. In 2018, the global nature of the trade show will be even more apparent.
Planned investment volume is high.
In 2016, 40% of professional trade show visitors attended CeMAT with concrete investment plans. Visitors to HANNOVER MESSE 2016 with concrete investment plans intended to spend an average of € 900,761.
There can only be one!
Professional trade show visitors to CeMAT and HANNOVER MESSE know what they’ve got. The results of a survey show that 25% of visitors to CeMAT do not attend any other industry events the year that CeMAT is held. Similar behavior also applies to professional visitors to HANNOVER MESSE: 17% stated that they do not attend any other industry trade show.


CeMAT 2018

Visitor target groups

Manufacturers, retailers and sales experts come to CeMAT to gain an overview of innovative ways of managing the flow of goods even more intelligently. Visitor target groups