CeMAT 2016 will feature a greatly extended packaging technology lineup thanks to a strategic partnership between Deutsche Messe AG and easyfairs GmbH that will see the latter’s "Empack" and "Label&Print" shows co-staged with the former’s Pick & Pack display area. The two organizers anticipate that the new joint showcase will feature around 200 exhibitors and occupy about 10,000 square meters (107,600 sq. ft.) of exhibition space.
Deutsche Messe’s Dr. Gruchow explains: "This new partnership expands our packaging technology offering at CeMAT, enabling us to reach a number of important additional exhibitor and visitor groups. The extended format reflects the key role that packaging technology plays in the supply chain."