The family-run company founded by Walter Winkler bagged the prestigious IFOY Award after it successfully rose to a highly demanding challenge that Switzerland's leading food retailer, Migros, had set for its distribution center in Suhr. The solution developed by WITRON Logistik + Informatik GmbH combined the logistics processes for different distribution channels and product groups in one mechanized system to boost cost-efficiency throughout the entire supply chain.
The distribution center in Suhr boasts maximum efficiency and first-class service and currently supplies 600 Migros grocery stores of various sizes and 300 convenience stores run by subsidiary migrolino. It therefore comes as no surprise that Professor Michael ten Hompel - Managing Director for material flow systems at the Fraunhofer Institute for Material Flow and Logistics IML since 2004 and a member of the Logistics Hall of Fame - singled out WITRON's achievement for special praise in his speech: "WITRON is the world's first ever system integrator to successfully develop an integrated omni-channel solution and merge the volatile small-volume order picking of migrolino AG with the business operations of Migros."
Helmut Prieschenk, CEO of WITRON, emphasized the importance of maintaining a trusting partnership: "This extraordinary success is undoubtedly down to our many years of close collaboration with Migros. It just goes to show how business relations based on mutual trust and loyalty pave the way for pioneering solutions that offer customers a sustainable competitive edge in terms of cost-efficiency, flexibility and ergonomics."