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Industrie 4.0

Asia in focus

The Asian market is playing an ever more important role for German and European intralogistics providers. This was also evident at CeMAT ASIA, the most important intralogistics trade fair on the continent.

14 Dec. 2015
CeMAT ASIA

Internationalisation

The Asian market is playing an ever more important role for German and European intralogistics providers. With a significant increase in area, CeMAT ASIA drew to a close in Shanghai at the end of October. More than 470 exhibitors presented new products and solutions for automated and networked logistics processes over an exhibition area of 47,000 square metres. It was thus the largest CeMAT ASIA since it was launched 15 years ago. Over 70,000 visitors came to the Shanghai International Exhibition Centre (SNIEC) to find out about the new technologies in the fields of intralogistics, drive and fluid technology, compressed air technology and industrial supplies – because Deutsche Messe AG organised PTC ASIA, ComVac ASIA and Industrial Supply ASIA to coincide with CeMAT ASIA. A total of 2,200 companies (2014: 1,900) exhibited over an area of 155,500 square metres (2014: 135,500). The exhibitors included leading manufacturers such as Continental, Dematic, Interroll, Jungheinrich, HeLi, Kardex, KNAPP, Linde Material Handling, Muratec, SSI Schäfer, Swisslog and Vanderlande.

China remains the most attractive market

According to the VDMA, China is still the largest market for German intralogistics in Asia. In 2014, companies from Germany exported intralogistics products and expertise with a total value of EUR 710 million to China. Intralogistics imports from China to Germany had a volume of EUR 190 million in 2014. India, the second gigantic market in Asia, is sill not living up to economic expectations. From the point of view of German intralogistics providers, exports have stabilised again in 2014 at EUR 149 million after two years of contraction.

"Germany’s Industry 4.0 initiative has attracted a great deal of attention worldwide and had a significant influence on the 'Made in China 2025' strategy, since this is also based on the Industry 4.0 concept and is intended to revolutionise production processes by means of smart manufacturing procedures and logistics concepts", explains Wolfgang Pech, Head of Division at Deutsche Messe AG. "Our strongest brands worldwide, PTC MDA and CeMAT, are very well positioned in China." This year everything has focused on intelligent production and logistics processes - thereby linking directly to the strategy of the Chinese government and strengthening the position of our industrial exhibitions as Asia’s leading business, networking and knowledge platforms once again.

"The Chinese automation market is changing. Our customers recognise that they have to upgrade their logistics and supply chain systems in order to remain competitive."

Claus Henkel, General Manager of Integrated Systems and Automation with the intralogistics provider SSI Schäfer

The current trends surrounding e-commerce ad production have accelerated this development again. CeMAT ASIA has changed completely in the last three years – from a trade fair for shelving systems to an automation exhibition.

Numerous new projects in e-commerce

"The Asia-Pacific area is one of the strongest growth regions for Kardex Remstar", explains Tobias Steffens from Kardex Deutschland, manufacturer of automated warehouse solutions and material flow systems.

"We offer innovative technologies, a major presence in the Asia-Pacific region with proximity to customers and an expansive service network."

Tobias Steffens from Kardex Deutschland

CeMAT ASIA provides the opportunity to meet both regular customers and potential new customers and present current intralogistics solutions. The Swiss specialist Interroll has also extended its production capacity in China and reinforced its commitment to China at CeMAT ASIA.

Interroll had already put a new production building into operation in Suzhou in August 2015, as the regional competence centre had reached its maximum production capacity. The modular conveyor platform that Interroll unveiled officially at CeMAT Asia for the Asia-Pacific region is now also being produced there.

In e-commerce in particular, the trend is moving strongly in the direction of warehouse automation with a multitude of new projects on the Asian market.

"With the KNAPP branch in Taicang in China, we are also in a position to deliver our systems more quickly and to offer our customers in China an optimal service level."

Philipp Schitter, Director Sales Asia & Pacific with the Austrian provider Knapp

Philipp-Schitter
Philipp Schitter, Director Sales Asia & Pacific with the Austrian provider KNAPP

In e-commerce in particular, the trend is moving strongly in the direction of warehouse automation with a multitude of new projects on the Asian market.

"A key factor in the success of e-commerce providers is an efficient and optimised supply chain", says Philipp Schitter, for example, Director Sales Asia & Pacific with the Austrian provider KNAPP. "We can provide support with specialised solutions in this area." With goods-to-person workstations serviced by the OSR shuttle, the customer’s service level can be raised in terms both of the speed of delivery and the delivery quality. Fast conveyor technology solutions also contribute to improving the efficiency of manual warehouses with moderate sums of investment.

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